Davetheworm.org

 
 
 

Davetheworm.org is the brain child of Bluefrog London and Parkinson's UK. Parkinson's required a new exciting way of promoting donations for scientific research into the Parkinson's disease. The research includes studying worms which are missing some genes believed to be related to the disease.

Scientific study is difficult to get excited about so Dave the worm was born to help explain the subject in an interesting way. The site includes information on why the research is taking place as well as a direct debit form which validates and records donor information. The site also allows the latest research to be emailed to the donors to keep them up to date with the good that their regular donations are doing. Dave the worm also has a popular social side integrating with Twitter and Facebook as well as a Facebook game.