Created at Bluefrog London for World Animal Protection.
Animal Protector is an attrition busting website that is core to World Animal Protection's regular donation strategy. The site was created to improve the way World Animal Protection communicates with its members and allows World Animal Protection to send articles about the great work that the donors donations are funding. The site also encourages World Animal Protection members to communicate with each other and comment on the articles which is extremely popular.
The site has recently undergone a full rebuild and is now completely responsive allowing its member to read about World Animal Protection projects on any device including desktops, tablets and mobile phones. Animal Protector is fully integrated with World Animal Protection's internal CRM with automated nightly synchronisation. The site is designed for direct debit, SMS and other types of donations and allows the donor to manage their monthly giving directly within the website. Animal Protector has been so popular with UK members that World Animal Protection are rolling the site out to more countries throughout Europe.